Founder & CEO — ROADERS
Founded and built an early-stage last mile logistics marketplace connecting businesses with verified transport partners for on-demand goods movement. Led the venture from idea to commercial execution, taking ownership of business strategy, marketplace design, operations, financial planning, customer acquisition, branding, and organizational execution while building the business under real market conditions. Conducted customer discovery, market validation, industry research, competitor benchmarking, pricing analysis, and demand assessment to identify opportunities within Mumbai's fragmented intra-city logistics ecosystem. Designed the marketplace supply model by developing driver acquisition strategies, onboarding frameworks, operational workflows, service processes, and marketplace expansion initiatives. Built the complete business model, marketplace architecture, operating model, and go-to-market strategy from the ground up. Built financial models, business plans, unit economics, pricing structures, profitability models, revenue forecasts, and long-term business growth scenarios to support strategic decision-making. Led customer acquisition, business development, branding, positioning, marketing campaigns, and growth initiatives while continuously refining the business proposition based on customer feedback. Managed end-to-end business operations including transport coordination, customer support, driver management, vendor relationships, service execution, and day-to-day operational performance. Designed SOPs, KPI dashboards, workflow systems, escalation mechanisms, and execution frameworks to improve operational consistency, accountability, and service quality. Monitored marketplace performance, analysed operational metrics, customer behaviour, and business KPIs to identify improvement opportunities and optimize business processes. Led cross-functional execution across strategy, operations, finance, marketing, sales, customer experience, and business development while adapting to the challenges of scaling an early-stage startup with limited resources. Building ROADERS provided first-hand exposure to transforming an idea into an operating business. The experience developed practical capabilities across business strategy, research, financial modelling, operations management, process design, marketplace development, stakeholder management, cross-functional execution, growth strategy, and entrepreneurial decision-making while operating in an environment of uncertainty, resource constraints, and continuous problem-solving in a fast paced environment.